Sunday, June 10, 2012

Roads To Success 3.3

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Starting From Scratch

Ted and Ernie Manthei worked hard to build their veneer business, enjoying growth and success in a partnership of over twenty years.  But in late 1967 their veneer mill caught fire and burned to the ground.  The tragedy made a lasting impression on all the brothers.

“I jumped in my car and ran down there just in time to see the roof cave in on the place,” said Mark Manthei, President of Manthei Development.  “It was an emotional, dramatic time because I think all of us had a strong identification with the veneer mill.  My dad and my uncle both had a really strong work ethic and they had raised us with that same ethic.  And we all spent time working in that plant.”

Jim Manthei, now Senior Vice President of Manthei Development Corporation began earning his title as a young boy.  “I had worked in the mill since I was about seven or eight with my dad.  And when I was about ten two of my brothers and I bought a little sawmill.  We set it up out behind the veneer mill.”

“That was actually our own little business that we were running,” Mark added.  “And of course it burned along with everything else.”

“I remember very well when it happened and I thought this is going to change my life,” said Tim Manthei, President of Sky Valley Parks.  “Oh, no.  This is an awful thing.”

But once again Ted and Ernie found a way to turn a “negative” into something positive.

“They were both about at retirement age and decided they didn’t have the energy to rebuild the mill,” Ben Manthei told the camera.  “So they came to our generation and said if you guys would like to continue with the business we will help you rebuild but you’ll have to run it from there.”

It would be a daunting challenge but Tom Manthei remembers that all the brothers and cousins wanted to take it on.  “At that time ten of us started into the business,” he explained.  “It was eight brothers plus two uncles.”

Rebuilding the mill from the ground up turned out to be a formidable challenge.

Tom clearly described what the new beginning was like.  “None of us really knew how to rebuild a veneer mill.  We didn’t know a lot about how to do business.  Most of us were very young at the time.  So, it was a time of tremendous turmoil and conflict, and learning how to build a physical plant on one hand, and how to work with each other on the other hand.  There was a lot of physical and emotional struggle going on while we tried to figure out how to put all these elements together.”

“It was a very difficult time,” remembered Dan Manthei, Senior Vice President of Manthei, Inc.  “It was probably much more difficult for the older generation than for the younger generation.  We were a bunch of young kids coming in and telling our uncles, our elders how to do things, and they did not accept that very well.”

“Whenever you have a problem in life, it’s also an opportunity God that has given you,” observed Mark.  “I think when you look at it that way, this was an opportunity to rebuild the plant with all new equipment, and all new systems, and with all new ways of doing things.  We did have a little bit of a struggle with some of the guys who had worked in the plant their entire lives because they wanted to rebuild it just as it had been.  And some of us younger guys were thinking we should build a plant a whole lot better than the old one.”

With a mutual desire to work through all the issues of reconstructing the family business, and with unwavering persistence, the Mantheis felt their way through those early years to eventually build a viable, thriving business.  The conflicts they encountered along the way and the methods devised to solve those conflicts would play an important role in shaping their future business.

© 2012 Philip Kassel
 

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