Sunday, June 3, 2012

Roads To Succes 2.3

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Short On Strawberry Crates

My first interview in the family lineup was with Tom Manthei, President of the Manthei Corporation since 1979.  We spoke in the company boardroom located in an upper level of the veneer plant.  The large window behind Tom’s chair overlooked the main floor of the plant.  Tom is an amiable guy, and like his other family members, proud of his family heritage.

“It really began with our fathers, Ted and Ernie Manthei,” Tom began.  “They were brothers who happened to meet two girls who were sisters.  So, the two brothers married the two sisters.  They were dirt poor when they started out, doing any kind of work they could find to get by.  After awhile they formed a partnership growing beans.  With a lot of hard work the bean farming became successful.”

Ben Manthei, President of Redi-Rock International, added to Tom’s narrative.  “Ted and Ernie eventually left the bean-growing business and began raising strawberries,” he explained.  “And God began to bless them in such a way where they couldn’t even buy enough boxes to package all the berries they were producing.”

The shortage of packaging for their product, quite unexpected, would eventually lead Ted and Ernie in a surprising direction.

“They decided that making their own berry boxes was the way to go,” Ben continued.  So, they went looking for and eventually found equipment they thought would do that,” Ben continued.

“They bought a piece of equipment, a type of lathe,” Tom elaborated.  “But after Ted and Ernie got the lathe home, they discovered they couldn’t use it to make crates; it was the wrong kind of machinery.  So it just sat for a while in a barn and they continued buying their crates.”

The equipment sat in storage for almost two years.  It was business as usual for Ted and Ernie during that period until their story took a turn that many would describe as just plain old good luck.  The Mantheis would probably describe their fathers stumbling across a man named Mr. Metzelburg as divine intervention.  Mr. Metzelburg sold veneer for a living and he recognized the lathe the brothers had purchased.

“He told them they had purchased some of the best veneer equipment in the industry,” Tom explained.  “Metzelburg also had a friend in Wisconsin, a man named Simon, who was a retired veneer lathe operator.  He had Simon come to Petoskey and in about a half-hour Simon had the machine adjusted, and had beautiful veneer flowing off it.  So Metzelburg told them that if they could keep turning out runs like that he’d buy all the veneer they could make.”

“They set up the equipment and started running the veneer mill.  That was back in the mid to late forties,” Tom related.

Ted and Ernie Manthei put their veneer machinery to good use, and their business quickly grew.

“My dad was a visionary and he had always had a lot of ideas,” Tom explained.  “My uncle, Ernie, was more of a manager type so he could put wheels on the visions my dad came up with.  As a team they worked well together.”

The old machinery generated enough money for the brothers to equip the veneer mill with newer, more modern machinery.  The business continued to grow and the brothers ran it for more than twenty years.  They might have operated the mill even longer if it was not for an unexpected tragedy. 

© 2012 Philip Kassel

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